KALØN: (noun / Ancient Greek) The true beauty expressed through body and mind.
WHITE: Untainted blank canvas; a new beginning.
Personal transformations are an essential part of the journey called Life.
KALØNWHITE dresses are designed to reflect the wearer’s kaløn in each transformation, with the ability to dye and change the dress color to best suit her new chapter and current moment in life.
The premium fabric is carefully chosen to feel both natural and indulgent on the skin, to inspire and awaken a liberating sense of beauty. And, as you refresh the color, we hope you enjoy a brand new sense of joie de vivre delivered with the process.
The white dress is only the beginning.
Where will you be and what color will you wear in the next moment in your life?
Take the dress along in your journey and let it be an expression of your rich and colorful story.
Layered in beautiful colors over time,
you may eventually find the best black dress of your life, just when you need it right in your hands.